5 Tips for Improved Social Media Account Management
If you have a plethora of social media accounts, managing them can feel like a whirlwind.Knowing how to manage multiple social media accounts is key to maximizing your efficiency and improving your ROI.Here are five tips to improve your in-house social media account management.
1. Connect All Social Media Accounts
Every social media manager needs a management software tool. Before you decide which one to invest in, consider this: Can it connect all your accounts in one seamless feed?This will save you time and energy. Plus, you will learn how to manage multiple social media accounts as if it were your second nature.Depending on what social media accounts you use for your brand, you may need to use third-party software.However, if you’re only on Instagram and Facebook, you can integrate your accounts. This will allow you to publish content from one platform to another.Twitter and Facebook also integrate, as do LinkedIn and Facebook.
2. Create a Library of Approved Assets
Build a library of approved media assets ahead of time. These assets can include photos, logos, post templates and other important content.Staying consistent is a crucial part of any social media strategy. Streamlined branding goes a long way, even across different channels.Fill your content library with approved assets that are ready for use. Editors, designers and other professionals can access the library and use what they need.You can use Microsoft, DropBox, an internal file system, or third-party software to help you out.Creating an approved asset library is easy—and the outcome is efficient.
3. Build Social Media Calendars
You should have a social media calendar for every channel you’re committed to.
Use this calendar to schedule posts ahead of time, making the posting process easy and stress-free.These social media calendars will make sure you’re preparing to post the best content for each channel. For example, some posts do better on LinkedIn vs. Facebook.Create a monthly calendar so you can easily see what’s coming up for the next month of social content.Within the calendar, add images, hashtags, captions, account tags, alt text and any other element you’ll need when you post. This way, you don’t leave anything out.
4. Schedule Content and Build Automation
Using a schedule will help you launch cross-platform campaigns and build loyalty from your followers.After a manager approves the social media calendar, posts can get scheduled in advance.Keep in mind that all calendars should be subject to change based on news and events in the world.As for when to schedule those posts, consider peak days and times to post for different industries and social media platforms.According to Later, the best time to post on Instagram varies day to day from 5 a.m. to 6 a.m. That’s just one example.Finding out the best time to post will require trial and error as it’s unique to every industry and business. Within a few months, you’ll be better able to determine what posting times have a higher impact.To save even more time, build in automation. Automatically hide spam comments and assign them for further review. You can also automatically save questions in comments to check on them later for improved customer service.Create and follow branded hashtags so you have easy access to user-generated content (you can use UGC to build your library of content later on!).
5. Engage with Your Audience
Your audience for each social media channel may vary. Be sure to engage with them all. Many times, this is easier said than done.Define what each audience needs in terms of engagement and communicate accordingly.For example, you could host a live Q&A session on Instagram (in addition to responding to DMs and comments). For your LinkedIn audience, creating polls and following hashtags may be a part of your engagement strategy. Meanwhile, tracking branded and industry-related Twitter mentions can ensure you’re keeping your finger to your audience’s pulse.
Take Charge of Your Social Media Accounts
Don’t let your social media presence rule you. Instead, use these five tips to make management easier, more efficient and—ultimately—much more effective. That’s taking control of social.