Videos have become an essential means of communication with customers, partners, and employees. 69% of people say they prefer to watch a short video to learn about a product or service. Videos help generate leads, increase sales, reduce the number of support calls, and provide many other business benefits. This applies only to well-made videos, […]
TikTok just gets bigger and bigger. But is it ever going to be bigger than YouTube? We take a look.If you asked anyone right now which was the biggest video platform online they would say YouTube. It has been a huge success story for years now, with culture-defining impact and a service that is of […]
The Gif, meme and emoji thing has been around for a while now, and brands embrace it. But should you? And how should you manage the whole thing?Social media marketing is something that rarely stands still, and recently we have all had to deal with significant changes in how people communicate. From ‘text-speak’ creeping into […]
According to the latest semi-annual survey of 10,000 U.S. teens, Snapchat is still their favorite social media network. Despite the real prospect of TikTok becoming the most popular social media platform among U.S. teens, a new report from Piper Sandler reveals that this is not the case.These results are based on a survey of 10,000 […]
A couple weeks ago, I joined Life Time, a health club here in Minneapolis. It’s a bit of a lifestyle decision for me as I wanted to get healthier about my eating, take my workout routine to the next level and work in a spot that wasn’t my home office.Life Time will hopefully allow me […]
So you’ve probably seen the insane results that brands are getting through leveraging the power of social media marketing. But actually doing the work and taking consistent action to get there is a different kettle of fish.Over the last few years, social media use has exploded. But so have user expectations of brands and the […]
Create the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere, and there are just so many opinions on best practices and tactics.Not only that, but the platforms themselves are constantly changing, whether it’s adding new features, increasing character limits or otherwise changing the rules.That’s […]
The influential TikTok has released a video series for brands that should help them gain more traction on the platform.TikTok recently launched a video tips series to help marketers understand the key elements of the app, and implement better TikTok campaigns.David Ma will host the initial ‘workout program’ video content of the new ‘Made for […]
Social media channels are transforming the way we work and interact. Especially in a world shifting to digital-first, it can be important to utilize social media in an advantageous manner. Social media platforms are crucial to help you spread branded content, network digitally, keep employees engaged and help them build personal relationships within your organization. […]
When you want to buy a product online, what’s the first thing you do? If you’re like most people, you look for reviews. Studies show that, on average, 72% of shoppers refuse to take action on a website until they read feedback from real customers.Before the age of the internet, it was difficult for shoppers […]